Improve Your Ranking On Google
Content That Performs!
Optimizing your websites content for search engines like Google & Bing can be the difference in being found or not by your customers.
Business owners often wonder about the concept of SEO, why it matters so much to website crawlers like Google and how it will affect their businesses website rankings. Essentially, SEO, the shorthand for Search Engine Optimization, involves strategically targeting specific keywords to ensure that a website ranks highly in online searches for a given category.
It is crucial for businesses to prioritize search engine optimization on their website in order to achieve first page rankings on search sites like Google or Bing. Even if you have a fantastic looking website, it is rendered useless if no one can find you when they search. Therefore, it is important to consider mobile friendly websites with responsive design when creating or revamping a website. Given the growing significance of mobile first indexing, businesses must prioritize delivering optimal presentation and page speeds for both desktop and mobile versions of their websites.
Why is SEO Important?
In todays digital age, where the competition amongst businesses like yours is fierce, having a strong online presence on sites like Google and Bing has become crucial to their success. This is where search engine optimization (SEO) comes into play. SEO refers to the practice of optimizing your website so that it ranks higher on search engine result pages (SERPs). By strategically using keywords, creating topical authority and other various techniques, businesses like yours can increase their visibility and attract more organic traffic, resulting in more potential customers.
You may be familiar with terms from SEO, like “keywords”. Keywords are specific words or phrases that users enter into search engines when looking for information or products. By incorporating relevant keywords into their website content, businesses can ensure that their site appears in search results when users type in those particular terms. However, it’s important to strike a balance between using enough keywords to improve visibility without compromising the quality and readability of the content.
Implementing SEO strategies goes well beyond just keyword usage though. There are many more factors companies like Google look at, including E.E.A.T. used to establish Topical Authority, On-Site and Off-Site Links, how long your site has been around and lots more. Researching and understanding the depths of SEO can be daunting for someone just trying to run their business day to day. Luckily, we at Steven Digital are well versed on successfully implement a SEO strategy for your business. Call us today to get started.
Google & Topical Authority
Google, by far the largest search engine in the world, is constantly updating its algorithms to improve user experience and provide accurate search results for consumers. One of its latest updates includes a focus on topical authority through a concept known as Expertise, Authoritativeness, and Trustworthiness (EEAT).
Google’s “Topical Authority”, refers to the level of experience & expertise an individual or website has on a specific subject. With this update, Google attempts to evaluates content based on the author’s knowledge and authority within that niche. Websites with high topical authority are likely to rank higher in search results as they are seen as trustworthy sources of information.
Ready To Talk About SEO?
Contact Steven Digital
When you’re ready to talk about your business’ SEO needs or concerns, we’re here to listen and lend a hand. Reach out to us today by calling us at 337-277-7800 or by filling your information into the form and we’ll get back with you as quickly as possible.