Improve Your Google Ranking With
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Optimizing your Lafayette, Louisiana business’ websites content for search engines like Google & Bing can be the difference in being found or not by your customers.
Acadiana business owners often ask us about the concept of SEO Services in Lafayette, LA, why it matters so much to website crawlers like Google and how it will affect their businesses website rankings. Essentially, SEO, the shorthand for Search Engine Optimization in Lafayette, LA, involves strategically targeting specific keywords to ensure that a website ranks highly in online searches for a given category.
It is crucial for businesses in Lafayette to prioritize search engine optimization on their companies website in order to achieve first page rankings on search sites like Google or Bing. Even if you have a great looking website, it is rendered useless if no one can find you when they search. Therefore, it is important to consider mobile friendly websites with responsive design when creating or revamping a website. Given the growing significance of mobile first indexing, businesses must prioritize delivering optimal presentation and page speeds for both desktop and mobile versions of their websites.
SEO Services in Lafayette, LA
Today, where the competition amongst small businesses like yours is fierce, having a strong online presence on sites like Google and Bing has become crucial to their success. This is where search engine optimization in Lafayette, LA (SEO) comes into play. SEO refers to the practice of optimizing your website so that it ranks higher on search engine result pages (SERPs). By strategically using keywords, creating topical authority for your Acadiana business and other various techniques, we can increase your visibility and attract more organic traffic, resulting in more potential customers.
You may be familiar with terms from SEO Services in Lafayette, like “keywords”. Keywords are specific words or phrases that users enter into search engines when looking for information or products. By incorporating relevant keywords into their website content, businesses can ensure that their site appears in search results when users type in those particular terms. However, it’s important to strike a balance between using enough keywords to improve visibility without compromising the quality and readability of the content.
When we do website design in Lafayette, LA, implementing SEO strategies in goes well beyond just keyword usage though. There are many more factors companies like Google look at, including E.E.A.T. used to establish Topical Authority, On-Site and Off-Site Links, how long your site has been around and lots more. Researching and understanding the depths of SEO can be daunting for someone just trying to run their business day to day. Luckily, we at Steven Digital are well versed on successfully implement a SEO strategy for your business. Call us today to get started.
Google & Topical Authority
Google, by far the largest search engine in the world, is constantly updating its algorithms to improve user experience and provide accurate search results for consumers. One of its latest updates includes a focus on topical authority through a concept known as Expertise, Authoritativeness, and Trustworthiness or Google E.E.A.T. for short.
Google’s “Topical Authority”, refers to the level of experience & expertise an individual or website has on a specific subject. With this update, Google attempts to evaluates content based on the author’s knowledge and authority within that niche. Websites with high topical authority are likely to rank higher in search results as they are seen as trustworthy sources of information.
Our SEO Services in Lafayette, LA take into account Google’s E.E.A.T. algorithm in order to help you achieve better topical authority with customers.
Steven Digital Marketing Agency
As a Professional Digital Marketing Agency in Lafayette, LA, we take pride in providing the very best service possible.
Steven Digital Marketing Agency
Steven Digital Marketing Agency in Lafayette, Louisiana, understands the challenges businesses like yours face in today’s rapidly developing digital marketing landscape. With technology and algorithms constantly advancing and consumer behaviors online shifting from one social media platform to another, it can become overwhelming for business owners to keep up with the latest marketing strategies and tactics to target their customers in Acadiana. That’s where we come in. Our team of experienced marketing professionals in Lafayette are dedicated to helping you and your business navigate this ever-changing environment and achieve the success you desire.
We believe that an effective marketing strategy, such as our SEO Services in Lafayette, LA starts with understanding your unique Lafayette based business needs and goals. That’s why our services are tailored specifically and bespoke for you, ensuring a perfect fit for both your business and your customers. Whether you’re a small start-up or an established company looking to expand your online marketing presence, we have the expertise to create a customized marketing strategy that drives results.
Ready To Talk About SEO Service in Lafayette, LA?
Contact Steven Digital
When you’re ready to talk about your business’ Search Engine Optimization SEO services needs or concerns, we’re here to listen and lend a hand. Reach out to us today by calling us at 337-277-7800 or by filling your information into the form and we’ll get back with you as quickly as possible.